I build products
that generate revenue.
And rescue the ones that aren't.


I work with founders who have a compelling vision but can't turn it into a product customers pay for.
$5M+
FRACTIONAL CPO
Start with a no-commitment 30-minute call.
14 days
30 days
2.5x+
ARR platform launched, year one
revenue growth
to first sale after launch
to market (0-to-1)
From a $20B digital bank to a seed stage AI startup, across fintech, insurance, and e-commerce.
If any of these sound familiar, you're in the right place:
The product’s still a concept, and every planning session adds features instead of a ship date.
You know what needs to ship next, but just can't seem to get to the finish line.
You’re afraid of spending too much before you know you're on the right track.
You've got a team, but you're all afraid of making the wrong decision.
You can’t tell which data points actually show that you're winning.
And sometimes it already launched, but it just hasn’t found the people who’ll pay for it.
The pattern is the same every time: find the people who care most, understand what they actually need, and build toward that.
WHERE DO WE START?
Every engagement starts the same way.
A short conversation, a focused two-week diagnostic sprint, and a plan that you keep whether or not we keep working together.
Discovery call
A no-commitment conversation
We discuss the engagement and see whether a two-week diagnostic sprint is something we both want to continue with.
Diagnostic Sprint
I listen, starting with the people who matter most
I talk with 2 to 3 of your customers, you, and your exec team. I sit in on a meeting or two to see how product decisions actually get made, and I look at your product and process.
Two weeks and you pay $7,500.
The Diagnosis
A 3-to-5 page diagnosis
What your customers actually need, where your product and team are stuck, why, and the path forward. If we don't continue, you keep the plan and run it yourself.
Rates for ongoing work are available depending upon what we find.
1
2
3
30 min
2 weeks
Deliverable
THREE WAYS TO WORK TOGETHER
What happens after the diagnosis?
The diagnostic usually leads to one of three ongoing or project-based engagements.
Vision-to-Roadmap Translation - For founders who can't determine what to work on first.
Jumpstart a product that hasn't found its buyers - For teams that built something that isn't bringing in the revenue they expected.
Product Organization Rebuild - For the company ready for senior product leadership, but not for a full-time CPO.
See the full details on the Consulting page.
Start with a no-commitment 30-minute call.
As a one-person product team, Jeff built and managed a pipeline that kept pace with our AI-enabled development team. He also created practical support and outreach systems centered on how customers actually worked. Jeff was dependable, steady under pressure, and consistently delivered on his commitments. I would work with him again without hesitation.
President, Cloudhands
Steve S
SVP, Axos Bank
CP
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TH
Tom H
Jeff established and ran our Product Analyst program at Axos Bank, keeping a steady stream of early-career product talent flowing into the organization. He backed it with real training and mentorship, not just a hiring pipeline, enabling people who actually grew into their roles. Many of those analysts are still doing great work in product today. I'd recommend him to anyone serious about building talent, not just filling seats.
"
Jeff possesses a remarkable ability to navigate complex challenges with efficiency and demonstrate how to successfully spearhead high-stakes projects, delivering results that exceed expectations.
CP
Cinthya P
Fintech Product Leader
EJ
Eric J
Customer Success Exec, Major Auto Insurance Software Company
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I was impressed with Jeff’s ability and willingness to listen and recommend feedback from Field Service and our clients for product enhancements and ideas for new products.


