Three decades in software. One obsession: the customer.
Early in my career, I was handed a product everyone had written off — a giveaway reporting tool buried in a bundle. No revenue line, no roadmap, no reason to keep it. My job was to shut it down gracefully.
While reading support tickets to figure out who’d need the end-of-service letter, I noticed something. A small pocket of customers kept mentioning the product — not in reviews, just offhand, the way you mention something you assume everyone relies on. They’d even built their own integrations. Nothing on paper said this product mattered. The customers said otherwise.
I made the case to keep it. A year later, it was a $1M revenue line.
That was the moment that shaped everything since: the answer is almost never in the roadmap. It’s in the room with the customer. For more than 20 years — from a $20B digital bank to Fortune 100 platforms to startups small enough that I was also the help desk — that’s where I’ve gone looking.
Read the full story: Product Taste: An old skill wearing a new name.
ABOUT JEFF
30+
F100
Fintech
20+
Years in the software industry
Years leading in product
to Startups - built across both
& other regulated markets
I’ve led product through 0-to-1 launches, turnarounds, and scale — Hewlett-Packard, a $20B digital bank, an AI/ML personalization platform serving Fortune 100 retailers, and a string of early-stage startups where the runway was the deadline. Along the way I found my greatest satisfaction in a specific kind of problem: products and teams that have stalled between vision and revenue.
That’s why I started Jeff Narucki Consulting. I don’t hand over a roadmap and leave. I get in the weeds with you, find out what’s really happening, and build systems your team keeps running after I’m gone.
THE SHORT VERSION
Frameworks are tools. The work is in the weeds.
I use frameworks, but I teach the real-world, hands-on application. I’ve helped teams launch stalled platforms in just two months and turn end-of-life products with no sales into profit-makers within a year.
Frameworks are a great way to explain a process, but I work on the front lines with you to identify opportunities and determine how best to execute against them.
HOW I WORK
Customer-first empathy
Going beyond market research to truly understand your customers' lives and the problems they live every day.
Strategic execution
Aligning the product roadmap with the business strategy and then turning the plan into tangible, revenue-generating results.
Team empowerment
Building and coaching product teams to be self-sufficient, data-driven and genuinely effective long after I'm gone.
It starts with a 30-minute conversation.
WONDERING WHAT'S BETWEEN YOUR PRODUCT AND REVENUE?
Jeff’s persistence and laser focus allowed this solution to deliver delight to our clients. The solution provided by Jeff is now used by many top companies to streamline the processing of auto P&C claims. I am grateful to have had Jeff collaborate on this project and other client deliveries.
Director of Business Development, Auto P&C Software Leader
Jeff was an excellent leader, mentoring our team on breaking down and documenting user and product requirements. He worked with the various business units, developing strong bonds and a keen understanding of what the business needed. He realizes the strengths of each team member and knows how to grow their capabilities. Jeff was a sheer pleasure to work with.
Bryan W
VP of Development, Consumer Banking
BW
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DB
Denis B.
IN THEIR WORDS
What it's like to work with me.
LET'S TALK
Let's build something people will want to pay for.
Whether you need product leadership for your company or a mentor in your corner, it starts the same way - a no commitment 30-minute conversation.
