Three decades in software. One obsession: the customer.

For over 30 years, I've been in the trenches of the software industry, and for more than 20, I've been helping companies build and launch products that people love and actually pay for. I've led product for Fortune 100 and scrappy startups alike, and I know firsthand what it taks to turn an idea into a profitable product, espectially in regulated industries like fintech and e-commerce.

My core belief is simple: great products are built on a deep, almost obsessive understanding of the customer. It's not about the features; it's about solving real problems and creating value people can't ignore. That conviction is the foundation of everything I do, in both consulting and coaching.

ABOUT JEFF

30+

F100

Fintech

20+

Years in the software industry

Years leading in product

to Startups - built across both

& other regulated markets

From Silicon Alley to Silicon Valley and every point in between

My insights blend big-picture strategy with real-world tactics, backed by a track record of getting things done. After two decades leading product in high-growth companies — from the earliest days of startups to established firms like Hewlett-Packard and Fragomen — I realized my greatest satisfaction came from helping others.

I became a turnaround specialist: not just for products, but for the careers and strategies around them. That's why I started Jeff Narucki Consulting — a practice dedicated to helping companies and individuals build stronger, more valuable connections with their customers.

I'm still doing the work today: driving product launch and growth with hands-on technology expertise, wherever the next hard problem happens to be.

THE SHORT VERSION

WHERE I'VE BUILT

Hewlett-Packard

Fragomen

Early-stage startups

Fintech & e-commerce

Fortune 100 platforms

Frameworks are tools. The work is in the weeds.

I use frameworks, but I teach the real-world hands-on application. I’ve helped teams launch stalled platforms in just two months, and turned end-of-life with no sales into profit-makers within a year.

I don't hand over a roadmap and leave. I get in the weeds with you to find out what's really happening. After all these years, the best results always come from three things.

HOW I WORK

Customer-first empathy

Going beyond market research to truly understand your customers' lives and the problems they live every day.

Strategic execution

Aligning the product roadmap with the business strategy and then turning the plan into tangible, revenue-generating results.

Team empowerment

Building and coaching product teams to be self-sufficient, data-driven and genuinely effective long after I'm gone.

Jeff’s persistence and laser focus allowed this solution to be delivered delight our clients. The solution provided by Jeff is now used by and or considered by many top companies to streamline the processing of auto P&C claims. I am grateful to have had Jeff collaborate on this project and other client deliveries.

Director of Business Development, Auto P&C Software Leader

Jeff was an excellent leader, mentoring our team on breaking down and documenting user and product requirements. He worked with the various business units, developing strong bonds and a keen understanding of what the business needed. He realizes the strengths of each team member and knows how to grow their capabilities. Jeff was a sheer pleasure to work with.

Bryan W

VP of Development, Consumer Banking

BW

DB

Denis B.

IN THEIR WORDS

What it's like to work with me.

LET'S TALK

Explore consulting ->

Let's build something people will want to pay for.

Whether you need product leadership for your company or a mentor in your corner, it starts the same way - a no commitment 30-minute conversation.

Explore coaching ->

Consulting

Expert Strategies, Real World Results.

Coaching